What do writers gain – and lose – when they eschew social media?

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Last week, when Maggie O’Farrell won the Women’s prize for fiction for her historical novel Hamnet, a chorus of celebration erupted all over social media. Or at least that part of it inhabited by the literary world. O’Farrell is a writer’s writer, much loved and respected by colleagues as well as readers, and everyone wanted to say so.

For many authors, this public show of acclaim from industry peers would be an integral part of winning a major prize and would occasion a tsunami of faux-modest retweets, the ultimate purpose of social media being, supposedly, a means of promoting our personal brands and products to a wider audience.

Lês fierder by The Guardian

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